In this phase, we turn the what into the how. In other words, we transition research to real life with creative application flows. UX is the psychology of user flow—methods, models, mapping. At each step, we put on our “user hat” and check-in. How would the identified personas consume the content? How do they flow through content? We constantly ask questions, and that is how we course-correct, every time.
• Competitor Analysis
• User Journeys
• Flows
• Wireframes
• Usability Testing
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