UX is all about your Users
During the User Experience phase, we turn the what into the how. In other words, we transition research to real-life with creative application flows. UX is the psychology of user flow—methods, models, mapping. At each step, we put on our “user hat” and check-in. How would the identified personas consume the content? How do they flow through content? We constantly ask questions, and that is how we course-correct, every time.